A unique perspective for an architecture firm rooted in the generic and the specific.
Architectural firm Model Practice wanted an identity system and website to represent their rich expertise and growing portfolio. We created a visual identity that reflects their unique perspective of blending the generic with the specific. The logotype combines subtle customized details and unexpected alterations to simple geometric forms. The website utilizes a dual space layout to juxtapose their top work with a glimpse into their work’s processes.
Website
SERVICES
Brand
Print
Digital Website
Completed With
Once–Future Office
